Your Brand. Your Way.
A 4-step actionable blueprint that gives artist experts the
foundations for a stand-out brand they're proud to own.
Thurs, 9 Jan 2025
2:00 pm EST | 11:00 am PST
Ditch the kill-me-now brain drain of getting your creative business out into the world!
- The paint-by-numbers marketing-speak for promoting yourself that's sapping your time and energy.
- The holding pattern of bouncing between designing your logo and getting your website launched.
- The packaged, colour-co-ordinated influencer posts that leave you feeling like you have to sell your creative soul to succeed.
You can craft a brand that deeply connects with your audience to bring about real transformation - without the smarm.
But, here's the thing ...
The most successful authentic brands are created,
not curated.
Building your business solely around your website and logo will put you on shaky ground when it comes to communicating your vision.
Any builder will tell you that starting with just bricks and mortar may give you a brand that looks good on the outside but can't stand and deliver in tough times.
Successful authentic brands start by digging deeper to become grounded in the truth of who they are and the transformation they want to bring to the people who matter.
Rock steady
When you take the time at the start to unearth and articulate what your brand means to you and the people you're seeking to influence, you'll have the freedom to architect a brand that looks good on the outside and feels like you on the inside.
Here's what we'll uncover together
Brand Building Blocks
Tap into your instinct for what makes your brand's DNA distinctive, and decode the mindset barriers to sharing your message.
Brand Integrity
Discover the #1 way to connect deeply with your audience without feeling like you're selling your soul.
Brand Blueprint
The 4 pillars you need to become the architect of your undeniable brand.
This workshop is definitely for you, if
- You're an artist entrepreneur or expert who is ready to make a bigger social impact in the world.
- You want to create a deeper, more authentic connection with your audiences - would-be clients, funders, partners etc
- You're ready to invest your time and energy now to get grounded in what makes you stand out, to get clients and funders to lean in and say, 'Yes!'.
What clients have said
"Joanne is thoughtful, methodical, intelligent and generous. She is a profound communicator and her ability to see underneath to the core of things is awe-inspiring. She finds concise language and offers a new way to communicate with clients and audiences."
- Gerry T.
Choreographer, Actor, Coach
"The conversations at first felt a little daunting. I thought, 'I don't have time to do all this thinking. What I really want is to get myself out there!'
But taking this kind of approach was really helpful, not only for thinking about the kind of content that I want to put out into the world but also to solidify for myself what my deeper interests are in how I want to operate my business."
- Diane R.
Director, Dramaturg, Founder
"Working with Joanne helped me become clear about my own intentions and desires for my social enterprise. Her guidance, patience and encouragement were invaluable for bringing me from a narrative that looped around and around in my mind to having the courage to bring my project forward to one other group, to now presenting it to various possible partners and users."
- Melina Y.
Social Entrepreneur
MEET YOUR HOST
Hi, I'm Joanne Roberts
I've worked in non-profit marketing and communications for over 20 years and am passionate about empowering communities of change.
But when I started my solo career in 2018 as a freelance content and copywriter, I kept hitting the same wall. I didn't have the time to devote to understanding my brand. I needed to get out there - and fast! I was crippled with anxiety over having to sell myself. I had the logo. I had the website. But I fell into the same traps when it came to articulating the difference I wanted to make for my potential clients online and in person.
It wasn't until I went back and applied the basics in a more structured way, that I really began to authentically own and embody my brand.
In this workshop, I will share some of the actionable steps I've taken to help me own the value that I bring through my business.
You can build a business that looks, feels and sounds good from the inside out.
Discover how you can do this in the
Your Brand. Your Way. Workshop